Hospital MISSION IMPOSSIBLE to Remember

Whenever I speak to healthcare organizations, I ask them during a particular part of my keynote to tell me their promise to the community. It plays out the same way almost every time. I get a few timid answers, like “quality care” or “compassionate care,” from brave responders. Then I say, “What I really want to know is your mission statement.” Silence ensues. After a few uncomfortable seconds, people frantically grip their hospital IDs or name badges to see if it’s written anywhere on the back. Sometimes they find it on one of the many plastic “cheats” that also hang from the clip. To the relief of some audiences,